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Amazon is contemplating launching a brand new standalone app for its stay sports activities protection and different sports activities content material, a brand new report claims.
It may imply the e-commerce big separating its present sports activities choices from Prime Video to supply it as a part of a separate product, The Data reported on Wednesday, citing sources with data of the matter.
Amazon carries a rising vary of sports activities content material that features stay streams of fixtures from the NFL and UK’s Premier League soccer, whereas it additionally has a particular cope with the New York Yankees to point out a few of its baseball video games.
The corporate has supplied no official phrase on the probability of it launching a standalone sports activities app, though it is value noting that The Data’s report comes after current feedback by Amazon CEO Andy Jassy wherein he confirmed that stay sports activities had been a unbroken space of curiosity for the corporate.
It is also not clear when Amazon would possibly launch such an app, and whether or not it can cost a subscription price for its use. It is also attainable that alongside the app it may preserve its sports activities content material on Prime Video however put it behind a paywall.
Rights to stream stay sports activities might be expensive, however such offers can even assist to tug in additional subscribers to streaming platforms.
Apple, for instance, can be exploring the area with Apple TV+ inking an settlement with MLB earlier this yr to livestream video games on Friday nights. It is also change into the unique streamer for MLS video games for the subsequent decade.
Streaming service Peacock additionally presents a rising vary of stay sports activities occasions, although that is not a shock contemplating it is backed by NBC. Content material — a few of it unique — consists of NFL, Premier League, MLB, WWE, golf, and NASCAR.
And only in the near past, YouTube introduced a deal for NFL Sunday Ticket costing it $2 billion a yr. In an indication of how streaming companies are beginning to make their presence felt within the stay sports activities area, YouTube’s deal noticed it nab the bundle from satellite tv for pc TV supplier DirecTV, which carried it since 1994.
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